@viperidae
He wants alphanumeric digits made out of 5x7 pixels, max7219 seems to be 8 digits x 7 segment (+dot) numeric only (with some intensity control).
He wants big digits, which means if he goes with max7129 every "segment" would probably need multiple leds and the total current of all those segments in a digit may exceed the limits of the chip, making some digits brighter than others, depending on how many segments are reached.
He wants lots of alphanumeric elements, not just 8 or less. So there's going to be multiple of these units, whether they're 8 digits or 1..n alphanumeric blocks of 5x7 pixels , so besides this max 7219 or some other chip, he's still gonna a microcontroller for each or something like that.