Who would counterfeit a part that's only 3 cents for a genuine one?
This seems to be a common problem for computer chips too, ie. Intel ethernet cards are practically guaranteed to be fake from eBay unless it has YottoMark or BradyId. They work, they just don't work very well.
The reality of why it makes sense is as follows (IMO):
You have a "friend" that works for the factory that makes this chip. (in reality probably lots of different chips)
The chips that don't make spec aren't marked and are to be thrown out.
Friend then boxes up the 1000s of chips that didn't make spec, you mark them and sell them on a local market for pure profit.
You kick some money back to friend.
Taking this further, the reason RS and Digikey have all accidentally sold fakes in the past, is likely (again opinion) because when they've bought from sellers who deal in large volume and aren't afraid to compromise their business by throwing a couple of fakes in there to pad the bottom line.
Just like viruses have evolved in many ways, I'm sure there are variations on this theme.
ie. you used to make a chip for OnSemi and they terminated their contract with you (maybe not even because you did anything wrong), so now you sell all the inventory that didn't meet spec to "recoup" your "loses" and so on.
Or Digikey bought from you because they were introduced to you by your uncle (a large reputable seller). The twist is you only sell fakes and promised your uncle you are legit (or he is in on it or variations). Later uncle says he didn't know when questioned by Digikey. But Digikey wouldn't have bought from you without that recommendation but here we are now.
etc. etc.