The normal use of a Zener diode is in the "reverse-bias" direction, where the diode (almost) does not conduct until it reaches a relatively large voltage.
In the "forward-bias" direction, it acts as a normal diode and conducts with a current roughly exponential in the voltage.
The data sheets may not discuss this forward-bias operation in great detail, but the power rating should be roughly the same as in the normal reverse-bias direction. Therefore, it should protect against reverse-polarity fault, to the extent of preventing the unwanted reverse voltage in the circuit to reach, say, 1 V. This will be true unless the current through the diode in that mode overheats the diode due to excess power dissipation--you need to see what would limit the current in your circuit for both modes of the diode.