I have no practical experience in this regard, so take what I say as purely theoretical.
For installing SMT devices it might work better to use a soldering iron rather than hot air. Hot air might best be reserved for unsoldering and reworking previously assembled parts. See these videos on selection and use of tip shapes by Hakko for examples of SMT soldering:
http://www.hakko.com/english/tip_selection/flv/tip_movie.html?id=d-1For removing larger parts, preheating of the board is advised. A specialized board preheater can be used, or it can be improvised for example with a coffee cup heater.
Also for removing large parts, a bigger source of hot air might help, for example a hot air gun for heat shrink tubing or embossing. You can protect the surrounding parts with aluminium foil with a hole cut in it to expose just the part you want to remove.