This is analog frontend because it includes the full signal condition block on a chip die. You just put the differential signal from any sensor in it, and it amplifies the difference, filters it and proccesses it. If you'd do this manually, you need a extra couple of opamps and an A/D for better resolution. Yet though, if you do your best, you can easily beat the specs of this chip I think. Looking at the performance, it can do gains up to 32 times and gain 14.89 Effective resolution if you oversample 256x times (that's 4 bits extra due to that).
It's basically just an A/D with a bit of monolithic analog hardware in front of it. Saves board space and cost, if the performance figures fit your bill.