That monster of a counter with the nixies is actually the 'smaller' version of the counter with around 10 columns of neon bulbs like the counter in your first picture. Some of those old counters used 'Beam Switching Tubes' with ten cylindrical magnets inside. I had a 4 digit El Segundo Electric audio frequency counter that used the 'ring around the rosey' glow transfer tubes. It had a syncronis line frequency motorized timebase!! Wish I still owned it, it was a real eye-catcher to see it in operation!!