Sure, a pure parts list will be cheaper, but you also have to figure in design time and software, board fab and population, etc. High frequency circuit design is no joke for a complete novice, so you're likely looking at contracting that out. The Pi can be as cheap as it is because they are made in high volume. The fab makes 30000 of em a month. There are over a million of em out there.
Look at the uCurrent. Very simple board - much simpler than a Pi, for sure. Costs over twice as much!
You're going to be looking at a lot of money to get one board, which will probably have something wrong with it. So start again at rev. B!