The Chinese PLCs are for a different audience. Our kits are made for hobbyists, enjoying soldering a PCB, and maybe have some experience programming an Arduino. And even without any programming knowledge, there is Mitov's "Visuino", a simple but powerful visual editor.
We used one of our PLCs for garden watering last year, measuring soil moisture, precipitation and temperature on different patches, and controlled 5 watering zones. In the office we use one to scroll through different light scenes by pressing only 1 button several times, or holding it to dim the lights up and down.
Of course, you can buy all of this plug and play in a plastic box on Amazon. But this is not our market.