I'm concerned with the bonding to the substrate, and how well those eyelets get soldered. A good wet (fluxed) joint, heated somewhat over liquidus, will suck in and break shorts around it. They might (if perhaps not
must) be getting cold or dirty joints there -- solder glopped on, leads poorly wetted, dirt not pushed out of joints.
But they don't document the process in detail here, intentionally I'm sure (partly in case there's information they want to protect, but if nothing else, it's boring and not germane to an already long video, that'll take even more editing, and etc...), and it may be that they have some mitigations for those. For example, pretinning the rivets helps with that; clean, brand new component leads are easier to tin; and they might've used lead-free for the traces, versus leaded for the pads, and the difference in MP makes it a bit easier to manage. They might've even used Bi or In based extra-low-melting solder for the joints, dunno. They did mention an adhesive undercoat, which helps with that, but an epoxy overcoat would double up by making proper tunnels for the solder -- once everything is settled in place, that is.
Conductivity and all that, I have absolutely no problem with. Copper is way more conductive than needed for most purposes. Signal traces, small currents -- everything here is just doing lamps and sensors, no wiring is routed across it, voltage drop doesn't matter (or at least not very much), and the cross section is
much much thicker than you get on a PCB.
Doing it this way, versus a confusing tangle of wires, forces neatness in design, and keeps the profile low -- a bad obsession, perhaps, but I...do I really have to say anything more?

You can certainly do as good a job with wirewrap wire soldered point to point, taped down from time to time, but that's more pixie-wrangler-chic than they are used to. They may well have other purposes in mind for having developed the solder printing process -- or just wanted to play with something else for a few months and see if they can do it. It's not like the final product (the car) is something they're selling, to a client with expectations on quality and completion date; they can take all the time they want, for it or side projects, for professional development (maybe the proto process is something they'll reuse for future projects, not necessarily anything that makes it to YT), take your pick.
Tim