I wish manufacturers of flexible ICs such as this one would avoid naming a pin "ground" if there is a good reason to connect that pin to something else than the ground plane.
I once designed a circuit using a shunt regulator chip (precision version of the common TL431) where the PCAD model had a "GND" pin for the negative terminal, but I was using it as a two-terminal device to make a negative reference voltage with respect to the ground plane.
The PCB layout guy connected that pin to ground, instead of how I drew it on the schematic as a Zener diode (with pin numbers).
(Incidentally: why are there zero precision three-terminal reference chips for a negative reference voltage?)