It could be common mode input distortion in the non-inverting configuration. The output signal levels are all the same, so the 10x case has 1/10th the common mode input signal.
However the -1 cases show a large effect of output loading on distortion, as expected. They are not including the loading of the feedback network, and the non-inverting 10x case will have about 1/10th of the load from the feedback network, lowering distortion.
We need more information about the test configuration.