Either using software or hardware? I made a bluetooth speaker from the guts of an S113BT speaker, which also happens to be what its broadcast name is.

Is there a way I can change this? I want to change it to "The Electric Triangle" as that is what I call it when I show it to friends or talk about it. I figured it would be neat to have a custom name for it.
If I have to use some sort of IC reader and programmer, what would I be looking for here?


Its not very clear in the second pic but I know that the two ICs in the top middle are analog switches for the 3.5mm/bluetooth switching. So we can rule that out.
Full album of teardown pics:
http://imgur.com/a/MJ8pA(ignore the last one, its a comparison of my old portable speaker)
If I were to use software, what software and how?
Is something like this even possible?