I find the concept very interesting, and the website looks quite good, though a bit too "consumer marketing" to my taste.
I can't comment on it's usefullness or feaseability. However, for RF applications there are similar prototyping systems in place, X-microwave comes to mind. I've never used them though since they don't go up high enough in frequency.
However, I always have my doubts about modular products and their feasability. Especially outside of one-off productions for custom experiments and industry, I think any modular product has to trade in too much other requirements - size, cost, reliability, flexibility, etc. to be viable.
And those where that isn't a problem is where you will probably find FPGAs or industrial PLCs. You really need to look for the differentiator that sets you apart from these systems, and play up on those advantages.
Good luck!