The amount of crystal drive you apply to your crystal is important. Too little and it many or may not oscillate, or maybe it'll run at some overtone. Too much and you'll damage the crystal. A little too much shortens its life, way too much leads to short term total failure.
The proper amount of drive depends on the particular crystal; check its datasheet. And yes, series resistors (or some other method of limiting drive) are almost always required. When designing crystal oscillators, never cut corners - use the crystal specifications and design your circuit accordingly. Resistors are commonly used because they're cheap, and it's easy to stuff a different value resistor when a different crystal is used.
Resistors are also often used because the "engineer" has trouble with polar / rectangular calculations and sticks with something that doesn't have a varying phase angle associated with its impedance. The Jedi engineer knows these things, and designs the circuit to provide the appropriate impedance through its reactive devices. Datasheet designs are fine - as long as the crystal type and frequency are close to what you'll be using. Otherwise, you're going to have to do the math.