I've been a Canadian Tire fiend for about 30 years, with the exception of the 10 years I lived overseas.
I used to study the tool section in the weekly flyer on Friday nights and then head in on Sunday when the prices went into effect.
My local store is one of a few in the city which, for some reason, maintains sale prices from the previous week's flyer as well, which was a nice bonus.
Their Mastercraft line of tools are low- to medium-grade at best but the upshot is that when I arc weld a channel through my screwdriver by using it to short hot to neutral in a switch box because it's faster than finding the breaker by trial and error, I bring it back and get a new one. No questions asked. I did that only one time but, still; lifetime warranty on hand tools.
For some reason, though, seeing 'Mastercraft' on a DMM always repulsed me. Something about them screams Don't trust me; I am a corny imitation of a real instrument and I will let you down when you need me the most!