Drawing looks like an absolutely ordinary run-of-the-mill IPC-compliant QFN, to me. Some manufacturers use weird names.
0.65mm pitch isn't a problem, even for Chinese fabs. Use 4 mil (0.1mm) soldermask expansion, size the pad width equal to the pin width, and make sure there is enough soldermask web width (i.e., area where the soldermask actually is supposed to exist between the pads) that it won't flake off (minimum width 3 or 4 mils).
0.5mm pitch can get tricky, but it's okay to shave the pad width down slightly.
I've been told that good soldermask is a higher priority than precisely IPC-compliant pad sizes (which tend to be larger than necessary).
NSMD can be done, but that doesn't mean it should be done. I have never seen it recommended.
Tim