The Ebay/Aliexpress LEDs vary a lot (this is not bashing, but from experience. I have used them a lot because the price is appealing, especially for hobby projects).
I don't recommend "overpowering" any LED, no matter how well you cool them (unless you go to extremes, think about liquid nitrogen or regrigeration based things). Why do you think their marketing would undersell the products? The title ratings, even in good brand products bought through proper channels, tend to be close to the actual maximum because the bigger the numbers, the better they sell. Everybody wants to operate near borderline "scamming".
For Ali/Ebay specials, I would actually recommend derating by 20-30% at least.
Other than that, no one can say for your particular LED. I have had DOAs, some with order of magnitude lower efficiency than expected (i.e, not much light output per power input, something resembling good old incandescent bulb), some that require derating by 50% to work reliably, and some have been absolutely great without any derating, or even slightly over the limits.