You've got to remember that sometimes PCB designers don't necessarily understand what they are doing.
True of anyone doing anything. People in general tend to cultivate a very strong sense of personal knowledge, rarely understanding the uncertainty or outright error in their sources! Just because "that's how me mum taught it!", doesn't make it right in an absolute sense.
Not that most subjects have an objective, rational sense of right or wrong, but engineering at least covers some rather more technically inclined arts, and allows at least some objectivity.
In this case, even without complete theoretical knowledge of electromagnetism and transmission lines, we can do some very useful SWAGs of impedance, time delay and so on.
A transmission line of that shape is probably in the 50-100 ohm range (typical of wide format CPW in two layers). It's maybe 2" long, or ~200ps. So for frequencies below 1GHz, it looks like an lumped inductor (circuit impedance < 50 ohms) or capacitor (circuit > 100 ohms).
ESD protection will look on the order of a few ohms when active, so that bit of trace (which is a transmission line, whether controlled to be a good one or not) will be an inductor of maybe 50nH. ESD energy peaks in the 100MHz or below range, so the reactance of 10s of ohms in series with a ~300 ohm jolt will do roughly nothing.
Tim