Well, they use words "typical" or "traditional" to describe practically nonexistent systems. Competitors on the market do not perform as described. This is the part where the scam is.
This is not OK, like it or not. In marketing, descriptions of "typical" competitor systems must be realistic. You don't need to do careful analysis to find average or median system, but you can't take a malfunctioning system, or something that has not been sold in years. You also can't cherry-pick some special edge case without mentioning it.
FUD is one of those marketing tricks that really piss me off. If you don't have a viable business case on your own merits, you should be improving your product or doing something else, instead of lying about how your competitors perform. And this is the problem with microinverters and power optimizers: they usually offer very little production gains. Thus, manufacturers have no other fair option but to accept they are filling in a niche. I know it is tempting to try to sell these to everyone, but that easily escalates into iffy marketing or outright lying.
Power optimizers are in specially tight spot, because at least with microinverters, you have the obvious use case in very small systems, or systems that are very distributed by nature: two panels here, three panels there, one panel over there. Power optimizers still require the string inverter, and it needs to be a specialized one - only on PowerPoint made by an engineer it is a "simpler one".