I noticed this even on my 80's Keithley gear. The cases are all the same and interchangeable whether they be bench DMM, voltage source, switch frame, etc. The UI is also consistent which is great if you have 5 or 6 pieces of gear.
I totally agree. I think it is all intentional. I know first hand that plastic molds can be very expensive. And custom ASIC is even more so. When you procure components, like VFD display, the quantity you buy in makes a huge difference. Using same part on many instruments helps to bring prices down. Another example is expandability of instruments, like expansion slot that is shared between 2000, 2001, 2002, 2010, 6517. Reusing some of firmware and keeping UI similar also helps.
Keithley being in competition with much bigger HP had to do these things to stay competitive on the market.
In contrast, if you watch Dave's video #1032 with John Kenny of HP you can hear how different instruments were designed by different people in different locations. He is talking about his role now being to share design elements and components between instruments and engineering groups. HP is now doing things that Keithley HAD TO DO 30 years ago.