Thanks everyone!
Yes, @Emo, it is a genuine General Electric bulb and all the markings are clearly visible both on the body of the tube as well as the glass itself. And there is zero connectivity/continuity between pins 2 and 7. In fact, there isn't any continuity between any of the pins... so I'm assuming this tube is dead and I'll have to replace it.
@TimFox: Thank you for the link to the much nicer data sheet!
@Eric: I agree about the specs. Although I know about as close to nothing as one can get with regards to reading tube specs, it seems a bit "off" logically when I read through it.
And the panel lamp was wired up directly to pins 2 and 3 as the data sheet suggests... but there wasn't a shunt resistor anywhere to be found. The sheet says, "Shunting resistor required if DC output current exceeds 60 mA" so it sounds like the manufacturer is telling the consumer of the bulb, "Hey, I don't know what your intended purpose of this bulb is, but if...<condition>, add a shunt". I'm guessing Mason's design did not expect the DC current to meet or exceed 60 mA but I don't think it would hurt anything to add a shunt anyway.
Much appreciated!
- Wil