I don't know about ebay parts because I have never bought any but I guess if it's too good to be true it probably isn't. When you repair or build something you try to minimize uncertainty factors, so buying parts from well-known distributors ends up being cheaper IMO.
About changing the output voltage, I'm sure you can. You will have to DaveCAD the secondary circuit around the 431 and replace a couple of resistors and maybe the output caps. The idea is that the output voltage controls the brightness of the optocoupler's LED. You will have to change the resistor values so that the LED has the same brightness (current through it)