As its got two resistor button ladders, which must go to separate ADC input pins on the system control MCU, a common fault would have to be either missing ground to the board, missing supply to the pullup resistors for both ladders, or a problem with the MCU. The MCU may have a hardware fault or it may be crashing due to bad inputs. Check if it still responds to its remote control, and check that all other buttons and controls not on the button board work. If you find anything else wrong, fixing it may 'magically' fix the button board . . .
OTOH if the MCU's got a hardware fault, its BER unless you can source a good replacement display board.