Back when I was less than 20 years old, I had a NAD 3020. I quite liked that "NAD" sound.
But curious, as I never actually used the tone controls, I found a way to bypass the tone circuitry, though it lost some gain in the process.
It no longer had that "NAD' sound, but simply sounded way better, as it didn't now have a "sound" at all.
Sometimes less is more.