Appreciate the help. I'll try to address each reply...
You don't say what kind of 12V/5V converter you are using. Some dollar store "cigarette lighter" adapter?
Most of those little adapters are really cheesy. You're probably getting a lot of switching noise through there.
Also, it might be better to get your power for the Roku from as close a source to the Kenwood head unit as you can to cut down on ground currents.
I've tried all kinds of 12V-to-5V adapters, from branded Samsung to the cheesy stuff... same outcome.
But you may be on to something on the power source. The Roku is powered from the accessory (ACC) line. The same goes with the HU's ACC input (so it turns on and off with the ignition key). However, the HU's main power input is directly connected to the battery (B+) and fused. The problem is, without designing an elaborate switched relay, connecting the Roku's power to this terminal means it will draw power continuously from the battery.
You can try ground loop isolators, or you can power the Roku with an isolated 5V DC-DC converter.
This was my first go-to but I found out that the ones that I bought only have isolated USB data lines, which is useless as the Roku just needs the 5V and Gnd for power. I tried it nevertheless but it's still the same outcome.
As mentioned above the 12V-5V converter could be responsible for the noise. If it's anything like the cheap eBay buck converter I bought, they're noisy AF, and looking at the PCB layout it just looks like someone has plonked compoinents down so they look nice and joined up the dots.
You could check the ground loop by powering your adapter from a seperate battery if possible.
You could do an experiment and power your 12V to 5V converter from an isolated source, like a spare lead acid battery.
Yes, powering the Roku from a portable USB power bank solved the issue. But this is not sustainable and can be rather cumbersome to do.
But it did occur to me that the static could be caused by buck converter noise. How does one build a voltage dividing network to get 12V down to 5V (without switching) to isolate if the noise is from the switching circuit?
I tried something similar once only to find out the DC/DC converter was a switched ground rather than common ground. Once I plugged the A/V cables in and completed the earth the device suddenly had 12V into the 5V input and let the smoke out.
On the bright side, there was no analog video noise.
Yeah, at face value, I "think" that I need the ground on the Roku to be floating and isolated from the HU ground. Then again, having different ground references can prove be a bad idea and this is not something I want to find out the hard way.