in that case, grease. I just did a carbon pot that was the cal offset for a HP meter with deoxit grease (260 DL) and it works wonderful, before cleaning and greasing it was jumping around like crazy when I tried to get a zero. As always ultrasonic clean with simple green, then bristle brush to get any crud out, rinse, scrub gently the carbon with a q-tip on alcohol (it abbrades the carbon but I think it polishes it a little bit, but the thing to know is that no matter how many times you rub it, the q-tip will be dirty after, a quick dip with clean water in ultrasonic, followed by drying by compressed air, followed by alcohol spray and more compressed air, and grease smeared on the carbon and carefully applied to the contacts. And then careful resoldering making sure that flux does not ingress the potentiometer.
I think the problem the user had in this thread is not that the pot was not cleaned, but that the pot did not get sufficient grease after cleaning. The penetrating lubricants might just not have enough staying power to keep that lubed. I got fader lube recently to try on more potentiometers I need to restore.
If you take a potentiometer apart that is old you will see crud in there, like tar almost. And what you want on the potentiometer surface is like bacon grease that you let solidify in the pan.
and cross sections of cut open sealed potentiometers are welcome BTW, they are common and a serious cost that comes with restoring old equipment, making them worthwhile to cut apart and service if possible. I had replacement potentiometer cost dwarf equipment cost before,
I think the.. lack of success people have with sprays is because sometimes you have too much oxidized/caked/resinified grease left inside of the potentiometer that interferes with the wiper traverse.
And FYI while not recommended, while I was lazy, I did dip entire units that have semi-sealed potentiometers into a ultrasonic bath, and after baking and spray lubricant (attempting to have it flow down into it along the shaft), they worked fine, but its not as nice as a proper regrease. I am guessing the crud settled to the void in the potentiometer where it did not cause a problem. But this was the potentiometers that you could take apart, I never tried it with a fully plastic sealed one.