At my old work we had a bunch of small Leader video waveform monitors.
That fault was common with them.
For some reason, they all had the PCB (looked identical to yours) reversed, with the tracks on the front, so it was necessary to solder the leads on the same side as the lamp.
The original lamps were Unobtainium, but ones with similar specs were available ex our own stock.
The only problem was that the envelope was longer, so the lamp base had to sit flush with the board, making soldering the leads directly to the tracks impossible.
We turned the PCB round, so it was the same way round as yours, soldered the supply lead directly onto the tracks & the lamp leads through the holes, & all was well.
At least it seems that they learnt their lesson with your one.