Update: poked about and realized with this meter having the potential to be battery operated, the 5 Volt logic rail could be disconnected from the LM7805 regulator when battery power is in use - and the 6V ? battery instead supply the 5 V rail. An electronic disconnect could explain the 0.3V drop between the +5VL test point/logic rail, and regulator output. Summoning up courage, I shorted them together - no smoke, but also no increase in the 7 segment LED display brightness.
Digging in, found eight 220 Ohm resistors used as the current limits for the 7 segment (plus decimal point) displays, the scope showed a 2V drop across the 220 Ohm, so 9mA of LED drive current. Paralleling the 220 Ohms in turn with another 220 Ohms noticeably brightened the display segments one by one. Decided to replace the eight 220 Ohms with 100 Ohms, increasing the LED operating current from 9mA to 20mA. This made the display brighter, and 20mA should be OK for the LED current, especially at 1/8 duty cycle. Maybe a low LED current is chosen by design to extend battery life ?.
Display still not as bright as my HP, Fluke or Solartron meters, but now very viewable, maybe Advantest 1980's LED multimeters are just that way ?. An interesting worthwhile project for anyone with the same issue, possible even without a schematic. The internal details and build quality of Japanese instruments and decent hi fi from this era are very good.