First thing to check would be to see if the microcontroller is getting power. Also, rule out if it's just the display by trying to enable the power supply as you normally would.
If the microcontroller is dead, it's probably not worth repairing as you would not only need a replacement micro, but also the firmware and a chip programmer to be able to load it.
Since it died from zapping the encoder it's most likely that the microcontroller is dead unfortunately.
Is the metal part of the encoder electrically connected to the ground reference of the power supply on the PCB or is it just left floating? It should always be connected to GND to provide a discharge path for ESD on the shaft of the encoder, especially since the encoder is not mounted to a metal case.