Yeah, definitely requires heat for normal operation, I think the right ballpark is 70-80C for the lamp itself. Can't see from the pictures, but it also does degrade over time, I don't remember the exact mechanism but I believe material gets deposited on the glass as it ages and eventually stops working, depending on the age/usage, that could be another issue.
I'd recommend looking at the SRS PRS-10 documentation, they go into some detail the mechanisms that their design uses as well as the theory of operation of the lamp and "physics package" as a whole, plus they mention some temperatures and things.