I think its a Gamma IC problem. Depending on the model of your TV, the Gamma IC is usually located on the TCON board, or embedded on the PCB attached to the panel with flex yellow flat wires. To know which is the GAMMA IC, just look up the IC ident datasheet on the internet. There is no other way unless you're in the trade.
Usually the failure of this IC causes image distortions and solarisation (redness of images). You might want to check the gamma IC voltages usually marked as GM or CM (1 to 14) ie. GM1, GM2 .... GM14. Usually these voltages go in ascending or descending order, and any break in the order signals a faulty Gamma IC.
OK : 1V, 2V, 3V......13V, 14V
Not OK : 1V, 2V, 3V, 2V, 5V.....14V
If the test confirms it, just try replacing the faulty Gamma IC and see if it fixes the issue.
Let us know the outcome!