Looks just like a battery powered external HD enclosure, lol
what did you expect to look like? lol
its actually quite nice for an arduino project as it has knockouts for the usb, power, lcd, and some more stuff mounted to your shield, ie buttons. trimming all that out can take forever to by hand much less making it look nice. PLUS, Dave might even approve as it has threaded brass inserts for machine screws!

the hard drive case is nice too... you also get a usb to ide adaptor out of the deal!
-sj