I've used several methods when running Japanese equipment:
1. If it's a wall plug-in that doesn't auto range, replace with an appropriate one.
2. If it has feedback of some kind, like a thermostat for heaters or uses AC motors, I might run it as is. For instance, the mochi maker. If it seems to have an auto-ranging switcher then I will also use it as is. For instance, the rice cooker. I also use a takoyaki maker directly plugged in. It may have a thermostat somewhere in it; not sure. Need to watch it to make sure it doesn't burn things too much.
3. If it seems like it will be somewhat sensitive about it, I've used one of these. Make sure the output is rated for 100V and not 110V like this one:
http://www.ebay.com/itm/AC-VOLTAGE-REGULATOR-DACTRON-AUTO-STAC-SERVO-MOTOR-ST1000W-1000VA-110V-220V-/1313637253104. Transformers are fairly available. Not sure about the eBay ones. When running cookers and heaters these can get to be quite big.
5. If it seems like it will be quite sensitive then I use a variable voltage / frequency power converter.
6. Finally, one might have to resort to replacing elements and components to match the power.
Any of the converter methods are generally fairly large and unwieldy. For occasional use they work out, but it can be trouble if it always has to be in the kitchen or something.
If using direct 120V watch the power cord. They can get hotter than expected if they went cheap on the wire gauge.