I had a very similar question....
My workbench had some very old mats that were failing the ESD test (the bonding to earth test was ok, but the static-dissipative test of the mat itself would fail... it showed up as insulative on the tester scale). Interestingly as an experiment I cleaned a small patch with IPA, and it passed...marginally.....).
Has anybody tried the 'Reztore' mat rejuvenating spray that was linked above? I'm thinking that some products out there may very well clean the mat, but also reduce its dissipative qualities ....