I think Mike is on the money. With three wires coming from the base I think it might be a deuterium lamp - used for calibrating spectrometers and such like.
Not just for calibrating spectrometers, they are used as the UV source in almost every instrument where broad-spectrum UV sources are needed (i.e. UV-Vis Spectrophotometers, LC Absorbance detectors, Fluorimeters, etc.). As a chemist, I use at least one instrument with one of these every single day.
The design lacking a base and using spade connectors indicates a far older model instrument. Modern instruments will use either a "molex style" or proprietary connector. They also normally include a molded or metal base to ensure optimal alignment of the bulb.
See some examples of deuterium lamp types here:
http://www.spectrolamps.com.au/deuterium-lamps/The most devious deuterium lamp I have seen is this one:
The connector is not custom but highly expensive, there is also an inline DRM chip in the wires inside of the connector.