Yep, I wonder what makes the sweep mode (and Crest) so special. Is it hype or a must have? Hope someone in the know can answer..
Sometimes, the only special thing about a particular company is that they are the first, or only, company to do a thing, and it would be easy for another company (or a dedicated enthusiast) to construct a product that works as well, for far less cost.
It may be that it is not hype, is also a must-have, but is at the same time very overpriced.