I am not up to speed on these lights, so forgive me if my question seems daft: what's the importance of the four zone thing?
Here's a different 144 LED light: 144 LED ring light
Doesn't have the four zones, but does have a figure-eight power lead so what plug you get is irrelevant. That's a pretty good feature-set for a third of the price, it seems to me!
Yeah, I had the 144 LED light ring that was a single zone with adjustable brightness, which I bought for around $25, like the one you mentioned. It was not bad and did the job, but for me having the multi-zone feature was very helpful in fine tuning the lighting (especially when using a camera) and not washing out some areas of the board with highly reflective components. In addition to varying the illumination brightness, it allows you to light up 1, 2, 3 or all four quadrants of the light ring independently as needed to obtain the best results. To me, this was much nicer and provided better and more flexible lighting than I was able to achieve with my $25 144 LED kit.
The power cord received is pretty relevant to me when you are in the USA and the vendor ships you an EU cord. Sure, I could modify the cord, replace it, or use an adapter, no rocket science there. But I could ask the vendor for the correct "figure 8" power cord in the first place when ordering it and use the product out of the box when it arrives, which is my preferred option.