Definitely a warranty tag, likely used during the warranty period to hold information, as it has a serial EEPROM attached, so you use an IR communicator to recover things like serial number, as built info, Windows key and other system serial numbers. Makes it easier during any warranty work to simply scan this off, and poopulate the repair order form, and then compare to the as built to see if there are any "unauthorised" upgrades, or if they need to replace any parts, or for reinstall with a new blank drive.