Don't overestimate the efficiency of wi-fi. If you look at sensitivity specs of any off-the-shelf wi-fi hardware it is over 20-30dB from channel capacity limits, and far worse at the lower bit rates. Even the AX5043 can get within 13dB of the Shannon limit. 7dB of that is due to the weak FEC, 3dB due to noise figure, and remaining 3dB is due to the use of FSK. How wi-fi hardware manages to fuck it up even with a strong FEC and QPSK/BPSK is beyond me, but it doesn't surprise me because wi-fi hardware are designed for indoor use where performance is interference limited and not noise figure limited. I don't think it's hard to beat wi-fi at all for long range data links, if you implement your modem properly and don't skimp on RF design in your SDR (e.g. SAW filters, LNA, high linearity signal path, etc).