Just found some time to test normalisation om my Marconi 2380/2383 with factory standard TG. Goes from 100Hz to 4,2GHz
http://www.pa4tim.nl/?p=5587 The TG output is already flat without normalisation but normalisation is the cherry on the pie
My HP coupler is a -30dB version made for 1,9GHz to 4GHz. It is a 4 port version so it can measure forward too. A thing to keep in mind, this is not the directivity but the attenuation so you can measure on higher power DUT without cooking your SA frontend. So be careful if you buy a DC. Be sure it is not fried and has a high attenuation. My Marconi was a high end SA and has a high enough dynamic range to still be usable with a 30 dB attenuation and the TG at -10dBm but I have seen modern Chinesiums that probably have a problem with that. If the normalisation corrects for dips of 20dB or more and the TG is -10dBm and your bridge takes another 30dB I do not think it will be very usable.
I had a Tek 2710 and that TG was far from flat by itself (10's of dBs)
My Marconi asks to insert a fixture/devise before normalization
If I normalize at the DUT port of the HP DC with a short and with an open. The calkit, cables etc I used is all GR and have the same ref-plane. There was no real difference between open and short. That is a good test, they must be the same. So if you cal with nothing on the DC the refplane is at that point. If you use a homemade short that shorts at the and off the barrel that reflplane is much further to the DUT. If I used very bad opens/shorts the formalization was affected a lot. So a good calkit is also here important. In the siglent case an open but testing after normalization with a short and load is a good test. all 3 of the 50 ohm loads I used gave a return loss over 20 dB at the worst frequency. The best return loss peaks where over 40dB. At that point the TG signal is -10dBm, the DC attenuates the respons another 30dB, the RL was 40dB so the RX sees a -80dBm signal. If the noise floor of your SA is at -60 your RL dissapears in the noise floor.
You have no correction options for the cal plane with SA's so try to do normalisation at the DUT. Refplane changes are "phase things". Problem there is that the phase transforming will mess up things.
If you adjust your antenna to a |Z| of 50 ohms you want resonance too. In that case the antenna shows like a 50 ohm real resistance to the generator. There is a 180 degrees phasejump and the phase is 0 degrees at that frequency. At that point RL is better as 25dB. But a |Z| of 50 ohm does not mean there is always resonance. Often it is, and with a commercial antenna the magnitude alone will be usable.
Return loss is usable because it will never be around 20-25 dB if there is no resonance. But things become complicated if you are measuring high frequency stuff and embedded. You need to be far enough from the antenna so you are no part off it. You need to be at least out the reactive field but better also out the near field. For high frequency stuff more easy.
But in that case you need a cable and then you measure the impedance at the begin of the cable and that varies with length as long as the antenna is not 50 ohm and resonant. So try different lengths of coax. If the results on the SA changes the antenna itselve is not 50 ohm and resonant. A cable transforms impedance but never to 50 ohm if it is 50 ohm. If the RL is better as 20-25dB you should not see a change if you take a longer piece of coax.
A VNA will show you the phase and modern VNA's have advanced forms of error correction, port extention/de-embedding, calibration methods. You need that to measure things like on pcb antennas or other stuff without a coax connector.
I wonder what they normalise in SA+TG and VNA's , the output of the generator so it will give the same power over the whole sweep, or just do some math to compensate both receiver and TG aberrations. In old analog beasts they only can flatten the generator but with digital stuff a lot can be done in software but in that case the DUT sees a changing amplitude. For antennas not a big deal but if you measure amplifiers a bad thing. On the other hand, modern DSS generators can be made flat by software control very easy
About antennas, the analyser (vna or SA) does not only see's the signal from its own source but also other signals and on bigger antennas (like a big shortwave HAM used dipole or longwire) that can give problems with falls readings.