S331L forced bootstrap mode (secret key combination, never described):
Connect external power supply
Turn device off
Hold down 4 + 5 + 6 and briefly touch Power button (for 1-2 seconds). Then, release Power button, but keep holding 4 + 5 + 6 .
Here you go - bootstrap app will load in 15-20 seconds
Use Update firmware button then
P.S.
WARNING! Do not use huge USB sticks with S331L. 32GB sticks and especially PNY sticks might kill your device during FW upgrade. Use 8GB or smaller sticks from SanDisk or Kingston.