Easy enough to work out a rough mapping for the LCD by simply tracing the ITO traces on the top of the glass and tracing to the edge. It likely is a standard pinout, 28 pins says it likely is a standard 1888 display with a DP per segment and a single backplane. TRy looking online for 1888 LCD displays with a single side connection, it is likely to be a similar pinout as the ITO can not handle any other layout easily.