I believe these adapters (genuine, fake or Beiming) are just NAT9914, CY7C68013A, GPIB drivers (75160, 75162) and small I2C EEPROM that holds Agilent's USB VID/PID. Firmware for the EZ-USB is uploaded by the PC.
Not really rocket science, just slightly more complex than FT2232 based JTAG and $100 is still a bit much (at least for me). Agilent's price is just bonkers.