Author Topic: Keithley (Read 13808 times)

itdontgo · « **on:** September 11, 2013, 08:15:30 am »

Gay

peter.mitchell · « **Reply #1 on:** September 11, 2013, 09:02:42 am »

worst. video. ever.

calmtron · « **Reply #2 on:** September 11, 2013, 01:27:00 pm »

Not only does it seem that they have missed their target demographic entirely, they seem to have hired somebody's eleven year old son to make the video too.

Is this some kind of joke or is it just some version of "bad PR is better than no PR"?

Come on, Keithley execs, you have a very strong brand, don't mismanage it.

free_electron · « **Reply #3 on:** September 11, 2013, 01:49:32 pm »

Aaaah my eyes ....

What the hell was that ?

I suspect There are hordes of dopeheads flogging to that commercial now. They are all sitting there drooling and brabbling : whoa look at the colors. This is like the best trip ever...

c4757p · « **Reply #4 on:** September 11, 2013, 01:53:16 pm »

Nice job, Keithley.

What I take from this is 1) the only differentiating feature this thing has is a touchscreen, 2) did I mention it has a touchscreen?, and 3) it must be completely unusable, since they can't be bothered to show it actually in use.

SLJ · « **Reply #5 on:** September 11, 2013, 01:58:15 pm »

And it's only $5,400.00.
I suppose if it wasn't touch capable the front panel would half to be 10 times that size for all the controls. Although I would thing a PC/software only controlled box would be simpler and cheaper.

fcb · « **Reply #6 on:** September 11, 2013, 02:01:12 pm »

Danaherisation is complete...

..now to measure the speed of rotation of Joesph P.

robrenz · « **Reply #7 on:** September 11, 2013, 02:34:39 pm »

I hope that was an April fools joke that got leaked early. They can't be serious

bronson · « **Reply #8 on:** September 11, 2013, 05:44:42 pm »

Looks like the new 2450 will screw up your bifocals, so the top half of what you're seeing doesn't match the bottom half. You then stab randomly at the screen with your impeccably manicured hands trying to get it to do anything at all...

Not surprising. The 2100 is so much fail that I'm not sure the Keithley brand means much anymore. So sad.

nanofrog · « **Reply #9 on:** September 11, 2013, 06:13:01 pm »

Why couldn't they have at least shown a couple of actual measurements at least?

skipjackrc4 · « **Reply #10 on:** September 11, 2013, 06:21:58 pm »

That has to be the worst marketing video I have ever seen. I hope somebody gets fired over that.

free_electron · « **Reply #11 on:** September 11, 2013, 06:22:22 pm »

The other thing is : why on earth do you want to build in a complex control system on such a small interface panel.
Sourcemeters are heavily used in device characterization and they are ALWAYS driven by a controlling program from an attached computer. Actually this instrument comes with extensive control software on the PC. there is no need for a local user interface apart from an on/off button and an output enable button and some safety interlock input.

Keithley actually shows a 19 inch instrumentation rack with 4 of these in there together with a huge switchmatrix. There is no sane person that will sit there fiddling with this stuff from their respective local user interface. it simply is not done... totally bonkers.

overengineered blinkenlights

Bored@Work · « **Reply #12 on:** September 11, 2013, 06:45:33 pm »

Targeting brain dead managers of social network companies with hipster engineer-impersonators who won't use anything if they can't fondle it.

fcb · « **Reply #13 on:** September 11, 2013, 07:36:16 pm »

Quote from: skipjackrc4 on September 11, 2013, 06:21:58 pm

That has to be the worst marketing video I have ever seen. I hope somebody gets fired over that.

No, the worst was those Agilent guys running over the Tek scope in the Landcruiser - that got pulled fast.

skipjackrc4 · « **Reply #14 on:** September 12, 2013, 01:40:57 am »

Quote from: fcb on September 11, 2013, 07:36:16 pm

No, the worst was those Agilent guys running over the Tek scope in the Landcruiser - that got pulled fast.

I haven't seen that one. Are there any known videos floating around?

Psi · « **Reply #15 on:** September 12, 2013, 01:55:07 am »

3 words.

Designed. By. Management.

Salas · « **Reply #16 on:** September 12, 2013, 03:21:19 pm »

Bored@Work · « **Reply #17 on:** September 12, 2013, 03:56:59 pm »

Quote from: free_electron on September 11, 2013, 06:22:22 pm

The other thing is : why on earth do you want to build in a complex control system on such a small interface panel.
Sourcemeters are heavily used in device characterization and they are ALWAYS driven by a controlling program from an attached computer. Actually this instrument comes with extensive control software on the PC. there is no need for a local user interface apart from an on/off button and an output enable button and some safety interlock input.

They do offer a version without a front panel. However, only the Keithley dopeheads know why that one is called

Quote

Model 2450-NFP Advanced Touchscreen SourceMeter SMU Instrument - No Front Panel

echen1024 · « **Reply #18 on:** September 13, 2013, 01:00:12 am »

Oh my god. Someone just kill me.

echen1024 · « **Reply #19 on:** September 13, 2013, 01:01:01 am »

Quote from: fcb on September 11, 2013, 07:36:16 pm

Quote from: skipjackrc4 on September 11, 2013, 06:21:58 pm
That has to be the worst marketing video I have ever seen. I hope somebody gets fired over that.

No, the worst was those Agilent guys running over the Tek scope in the Landcruiser - that got pulled fast.

Any chance someone has this downloaded? I need to see this one.

c4757p · « **Reply #20 on:** September 13, 2013, 01:09:15 am »

Quote from: fcb on September 11, 2013, 07:36:16 pm

No, the worst was those Agilent guys running over the Tek scope in the Landcruiser - that got pulled fast.

What masturbating monkey of a management-type dickhead felt he just had to raise enough of a stink over that to get it pulled? It's a joke, you humorless piece o!)*$(@#J

...oh, sorry there, kernel panic. I'm back now

Seriously, what's so offensive about that? It's not like they were slandering Tektronix or something, it's not even a real criticism of the equipment, it's just a somewhat violent way to say "we don't like this" and probably meant to evoke a humorous semi-catharsis in engineers who already kind of don't care for Tek scopes. Come on, people...

I really hope it was pulled by Agilent as a CYA maneuver, not as a response to Tektronix throwing a fit.

skipjackrc4 · « **Reply #21 on:** September 13, 2013, 01:16:28 am »

Are there any other manufacturers of source-meters? I'm thinking this video might be a clever ploy on their part...

Except that this is from Keithley's official channel >:

plesa · « **Reply #22 on:** September 13, 2013, 02:05:27 am »

Quote from: skipjackrc4 on September 13, 2013, 01:16:28 am

Are there any other manufacturers of source-meters? I'm thinking this video might be a clever ploy on their part...

Except that this is from Keithley's official channel >:

Agilent has some SMU's http://www.home.agilent.com/en/pc-1862522/source-measure-units?nid=-33786.0&cc=US&lc=eng
Direct competitor can be http://www.home.agilent.com/en/pc-1982975/b2900a-series-precision-source-measure-unit-smu?nid=-33504.0&cc=US&lc=eng

casinada · « **Reply #23 on:** September 13, 2013, 08:04:35 pm »

All the well known brand names are really expensive.
There is an alternative that might work depending on what your particular needs are. Look at the M88 and M66 series.
http://www.maynuo.com/

free_electron · « **Reply #24 on:** September 13, 2013, 08:28:12 pm »

Quote from: Bored@Work on September 12, 2013, 03:56:59 pm

They do offer a version without a front panel. However, only the Keithley dopeheads know why that one is called
Quote
Model 2450-NFP Advanced Touchscreen SourceMeter SMU Instrument - No Front Panel

<icon crying tears for the fallen>

like a ham and cheese sandwich without ham ...


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Author Topic: Keithley (Read 13808 times)

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