I do wonder if this wouldn't actually have any impact on their competitions, because they aren't selling it to you, they are giving it away.
How you might then go about getting support for it afterwards seems like it could be very difficult...
I bought my MSOX2024A from their eBay store a few years back, and I bought a license to unlock a bunch of features from a reseller. Neither of them blinked an eye or asked for any business details at time of purchase, so this must be relatively recent. The scope came with a 5 year warranty, which I guess will run out in a year or two by this stage, but I can't imagine that my consumer rights will be affected.
I also wonder if there is something about the design of their equipment itself that has something to do with it. My scope has a "clunking power switch" but I think even Dave has done teardowns that show that the power supply itself is not disconnected, so the unit has a "high" standby power usage that might be against requirements for consumer electronics, therefore they can't sell/market it to consumers?
But this is rather disappointing to see. I've been looking for a bench multimeter, and maybe at some stage a function gen. I had really hoped to fill my lab with top shelf stuff, but I guess I'll just have to spend my dollarydoos elsewhere.
I too would like to see Dave raise awareness of this, but the cynic in me thinks he wouldn't want to upset the apple cart, but if he does, how much will it be downplayed or how will the impartiality be affected given the relationship he has...
Also, has anyone looked into whether other manufacturers are the same? R&S for example?