Products > Test Equipment
Keysight officially lost the plot - don't buy if you're a hobbyist
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nctnico:

--- Quote from: rsjsouza on January 14, 2022, 04:40:31 pm ---- With the introduction of the entry-level product line, myself (and many others around here) also asked how successful will this be in face of the quite popular low cost brands. The DSO1000X series uses the praised Keysight ASIC that differentiated their other product lines for many years, thus at first glance would be a slam dunk of usability when compared to others - however, whenever someone from the mass market asks on a forum like this for an opinion, rarely sees their products suggested due to a perceived low "bang-per-buck" ratio. Sure, the other brands have other features deemed more useful (and quite a few of them are), therefore I can't help but think that Keysight realized this might have been a miscalculation on their part - at least for the mass market (education might still be fine). 

--- End quote ---
Define mass market. You have to realise that this forum has a huge bias towards Rigol and Siglent. A brand like GW Instek is hardly ever mentioned. However, if you look at revenue you'll see that GW Instek is bigger than Rigol and Siglent combined.
metebalci:

--- Quote from: ogden on January 13, 2022, 08:47:54 pm ---Other manufacturers simply do not tell that their test and measurement equipment are not home appliances. Purpose of such disclaimer is to avoid liability in case someone using T&M equipment like RF generator, causes harmful interference or radiates himself with powerful RF till death. Do you guys really think that test & measurement equipment of any other manufacturer is going through all the consumer product certification? Look at cert labels of your TV and your scope (if any) - you will see huge difference ;)

[edit] AFAIK it does not say that Keysight instruments can't be sold to individuals? It does say that whoever bought instrument, shall use it in industrial field only. IMHO huge difference. Anyway I always buy from dealer which I can reach legally, thus as close to my jurisdiction as possible. It obviously means - I do not buy from manufacturer unless it is local farmer. Obviously I expect to get warranty and support from dealer, not manufacturer.

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I was wondering this since it is possible to buy Keysight or any other product from resellers. Getting support from the reseller or dealer is OK for sales and after sales when the item is still under warranty but I wonder if the reseller has any obligation beyond that. In other words, can I send a product to Keysight for repair etc. as an individual even if I cannot buy something from them directly ?
SilverSolder:

--- Quote from: rsjsouza on January 14, 2022, 04:40:31 pm ---
--- Quote from: SilverSolder on January 13, 2022, 09:05:31 pm ---Pretty onerous! All of those problems go away if you sell to a professional user / business instead of a regular consumer. 

Surely that has to make a significant difference to the price that you charge in each case?

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And that is where the whole core of this discussions stands - how much price overhead an A-brand can carry to have a financial net positive while honoring warranties and service agreements for a market segment that expects the lowest retail price? Sure, in a specialized forum such as this one, there will be many voices that are willing to value quality and services from top tier brands, but I am pretty sure it is a drop in the ocean when compared to the bulk of the market.

Specifically for Keysight, I see two things that might be going on:

- Since the first inception of the incredibly bold Keysight month marketing campaign, I always had this question in my mind: how many years were given for this division to invest in the broad mass market? Where is the ROI, given the B-brands are quickly catching up in broad reach (through e-commerce), quality and features at a lower cost? Will longer warranties, service contracts and spare parts availability be enough argument to attract customers to buy their products? After a few years into this, I suspect that someone recalculated the ROI and decided to de-emphasize direct sales as the marketing campaign alone did not return a net positive.

- With the introduction of the entry-level product line, myself (and many others around here) also asked how successful will this be in face of the quite popular low cost brands. The DSO1000X series uses the praised Keysight ASIC that differentiated their other product lines for many years, thus at first glance would be a slam dunk of usability when compared to others - however, whenever someone from the mass market asks on a forum like this for an opinion, rarely sees their products suggested due to a perceived low "bang-per-buck" ratio. Sure, the other brands have other features deemed more useful (and quite a few of them are), therefore I can't help but think that Keysight realized this might have been a miscalculation on their part - at least for the mass market (education might still be fine). 

You can bet they are yearly calculating their ROI on both fronts and the shifts this year might be a reflection of a negative ROI - or a change in management, which would just change the threshold for providing investments on this front. A change to the rep/disty business model will carry forward higher costs to the end user, thus potentially killing this product line altogether.

Not working there I can only speculate but, based on my experience, that is not something that would surprise me.

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Audi, BMW, Mercedes, Lexus all show that A-brands can thrive with a healthy price premium.  They don't try to grow sales by offering cheaper prices, they do it by making customers feel they are getting something for their money!  Things like reputation, styling, "feel", quality, and service differentiates them.

Introducing a "low end of the range" model range can be a good idea (e.g. Mercedes A-class or BMW 1-series).  This gives entry level aspirational buyers a way into the brand.  This is how I always saw the DSO1000X series: the entry level to a premium brand.

As to why this series doesn't get recommended much...   goes back to your first point about what kind of buyer makes up the bulk of the market.  Most hobby/private buyers are looking for acceptably well performing tools at the lowest possible absolute price.  Keysight is probably OK with only picking up a relatively small percentage of aspirational buyers from this pool!   



 

Bud:

--- Quote from: nctnico on January 14, 2022, 05:15:49 pm ---You have to realise that this forum has a huge bias towards Rigol and Siglent.

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True- I have a huge bias towards Rigol - read my signature under this post.
armandine2:

--- Quote from: Anthocyanina on January 12, 2022, 11:39:28 pm ---
oh! that says uploaded just an hour ago! thank you

--- End quote ---

not so intriguing - Dave put a link to it on this forum!

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