| Products > Test Equipment |
| Keysight officially lost the plot - don't buy if you're a hobbyist |
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| HighVoltage:
--- Quote from: rsjsouza on November 03, 2022, 10:59:45 pm --- As I said before, Keysight's upper management tried an experiment and gave some rope to the PR and marketing folks to ride the "maker" bandwagon and focus on the mass market for a few years. After a reevaluation of the fruits of this initiative they saw that expenses are high, demands are high and profits are low and decided to pull the plug and face the bad PR. --- End quote --- This might be true, but we do not know for sure. It would be nice, if someone from Keysight would step in and confirm this. |
| Black Phoenix:
--- Quote from: AVGresponding on November 04, 2022, 06:33:06 am ---This is not a "balanced" view, but a reductionist, short-termist one. Bill and Ted Dave built the business on the opposite, long-termist approach, of engineering as good a product as possible, and supporting it as well as possible with good documentation and parts/service availability. Supporting the hobbyist with documents (which you have to produce for your corporate customers anyway), parts (which you have to have available to service your corporate customers anyway), and services like repair and calibration (which you need to provide for your corporate customers anyway) leads to good PR and customer loyalty down the line, from student to PO. The point here is that Keysight are trying to both have their cake and eat it; they are still promoting their products through youtube content makers, not to mention the big glossy ad in the header here, but are not interested in supporting the custom that comes their way due to it. And, at least when it comes to handheld DMMs, both joesmith and my own experience indicate that this so called A brand is inferior to other A brands, and inferior to some B and C brands. --- End quote --- Finally someone touch it. It was exactly, almost word by word, what I was thinking on writing. The work is made already for the corporate customers because it is an "added value" and something that corporate expect when they spend their budgets into any equipment. It is easy to also provide it to non corporate customers specially when you still push your equipments in websites as this and selected YouTube celebrities/makers. |
| 2N3055:
--- Quote from: Black Phoenix on November 04, 2022, 09:42:37 am --- --- Quote from: AVGresponding on November 04, 2022, 06:33:06 am ---This is not a "balanced" view, but a reductionist, short-termist one. Bill and Ted Dave built the business on the opposite, long-termist approach, of engineering as good a product as possible, and supporting it as well as possible with good documentation and parts/service availability. Supporting the hobbyist with documents (which you have to produce for your corporate customers anyway), parts (which you have to have available to service your corporate customers anyway), and services like repair and calibration (which you need to provide for your corporate customers anyway) leads to good PR and customer loyalty down the line, from student to PO. The point here is that Keysight are trying to both have their cake and eat it; they are still promoting their products through youtube content makers, not to mention the big glossy ad in the header here, but are not interested in supporting the custom that comes their way due to it. And, at least when it comes to handheld DMMs, both joesmith and my own experience indicate that this so called A brand is inferior to other A brands, and inferior to some B and C brands. --- End quote --- Finally someone touch it. It was exactly, almost word by word, what I was thinking on writing. The work is made already for the corporate customers because it is an "added value" and something that corporate expect when they spend their budgets into any equipment. It is easy to also provide it to non corporate customers specially when you still push your equipments in websites as this and selected YouTube celebrities/makers. --- End quote --- You are both quite wrong. Selling and supporting retail customers is so different you need to have what amounts to paralel company to do so. Everything is different, including product. You cannot do it "on the side". It is huge cost if you don't plan to make a good business of it. And they don't. Pushing to private customers is not happening. What we see are remnants of previous strategy that are not aligned yet. It's a huge multinational corporation, it has inertia. Yes you have link to Ebay store. But if you click on it there you can see "no retail customer" warning. For support, they will provide warranty but through point of sales. As far as youtube, go check. Is there any sponsored Keysight Youtube targeted to hobby users from year 2022? There is none. All the videos are old... |
| rsjsouza:
--- Quote from: AVGresponding on November 04, 2022, 06:33:06 am ---This is not a "balanced" view, but a reductionist, short-termist one. --- End quote --- "Reductionist" by considering the vast majority of the world's population that does not have the buying power of upper North America or Western Europe? Ok, then. :palm: --- Quote from: AVGresponding on November 04, 2022, 06:33:06 am ---Supporting the hobbyist with documents (which you have to produce for your corporate customers anyway), parts (which you have to have available to service your corporate customers anyway), and services like repair and calibration (which you need to provide for your corporate customers anyway) leads to good PR and customer loyalty down the line, from student to PO. --- End quote --- Following the elephant in the room logic: In the internet era, this is an outdated view. The idea that students are plowing through long documentation to better understand their equipment is unreal in the age of Google and fora like this one. Sure, they may get to the manual later in the game where they got familiar with it, but the decision to give their money away is minimally influenced by documentation. Also, purchasing decisions have many more considerations than familiarity with the equipment, especially for the hobbyist market where cost and bang per buck is much more valuable (Rigol's success is almost 100% credited to that). A similar thing for the professional market. I have been seeing this behavioral tectonic shift for the past 30+ years, so it is not just my opinion. --- Quote from: 2N3055 on November 04, 2022, 10:56:31 am ---You are both quite wrong. Selling and supporting retail customers is so different you need to have what amounts to paralel company to do so. Everything is different, including product. You cannot do it "on the side". It is huge cost if you don't plan to make a good business of it. And they don't. Pushing to private customers is not happening. What we see are remnants of previous strategy that are not aligned yet. It's a huge multinational corporation, it has inertia. Yes you have link to Ebay store. But if you click on it there you can see "no retail customer" warning. For support, they will provide warranty but through point of sales. As far as youtube, go check. Is there any sponsored Keysight Youtube targeted to hobby users from year 2022? There is none. All the videos are old... --- End quote --- Exactly. The promotion is dirt cheap when compared to having a large support structure to deal with 1000s of customers that have zero possibility of revenue growth. The adsense chosen ads are quite out of control and can appear at any website, either for the hobbyist or for the professional markets. |
| rsjsouza:
--- Quote from: HighVoltage on November 04, 2022, 09:38:28 am --- --- Quote from: rsjsouza on November 03, 2022, 10:59:45 pm --- As I said before, Keysight's upper management tried an experiment and gave some rope to the PR and marketing folks to ride the "maker" bandwagon and focus on the mass market for a few years. After a reevaluation of the fruits of this initiative they saw that expenses are high, demands are high and profits are low and decided to pull the plug and face the bad PR. --- End quote --- This might be true, but we do not know for sure. It would be nice, if someone from Keysight would step in and confirm this. --- End quote --- You are absolutely right; I should have inserted a "probably" there: Keysight's upper management probably tried an experiment... :-+ |
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