no, not giving them away... The discount is taken from the full retail price, which is indeed high, but not inconsistent with Fluke or other comparable makes. 25% off puts it in the realm of just mildly indecent, as opposed to grossly obscene.
On a side note - ordered it at 6PM local time yesterday, and the included shipping (i.e. no incremental charge) yielded a delivery at my door before 11AM local time today. Quoted delivery was 2 days, so they blew that away. That was great fulfillment.