Be aware this update only applies to a limited range of serial numbers(and that appears it is newer units).
U1731C, serial number above MY55200000 allowed to perform firmware update to version 3.07.
U1732C, serial number above MY55240000 allowed to perform firmware update to version 3.07.
U1733C, serial number above MY55220000 allowed to perform firmware update to version 3.07.
Edit - Just wanted to add that my U1733C updated without issue. It had firmware version 00.28 and now reports as firmware 03.07.
I know years ago when people updated the U173xC series some seemed to brick, the update disappeared off the website a while later.
If you do perform the update I'd make sure your PC isn't running much in the background during the process (it takes under a minute).