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Larger Photo of Rigol MSO

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Electro Fan:
We've seen other photos of this, but this might be the largest/best image of it yet?

https://www.eevblog.com/forum/chat/plans-for-mixed-signal-of-rigol-ds20004000/




(click to enlarge)


Electro Fan:
http://translate.googleusercontent.com/translate_c?depth=1&hl=en&prev=/search%3Fq%3Drigol%2Bmso4000%26start%3D20%26sa%3DN%26rls%3Dcom.microsoft:en-us%26biw%3D1200%26bih%3D1447&rurl=translate.google.com&sl=zh-CN&u=http://cn.rigol.com/prodserv/DS4000/&usg=ALkJrhixiLd6yLeII95yvVgCu7Hb6fKWbg


100MHz
4 analog channels
16 digital channels
4GSa/s Analog channels 4GSa / s
1GSa/s Digital channels 1GSa / s
140Mpts Analog channel 140Mpts
Digital channels max 28M Point
Analog channels 110,000 wfms / s
Digital channel 85,000 wfms / s
29,224  = $4,764 (USD) (based on July 30, 2013 conversion at xe.com)

more models and pricing:
http://translate.googleusercontent.com/translate_c?depth=1&hl=en&prev=/search%3Fq%3Drigol%2Bmso4000%26start%3D20%26sa%3DN%26rls%3Dcom.microsoft:en-us%26biw%3D1200%26bih%3D1447&rurl=translate.google.com&sl=zh-CN&u=http://cn.rigol.com/prodserv/DS4000/property/&usg=ALkJrhicXU4kpiVECPETZDy-MqdryeA8LQ

Rigol MSOs:

MSO4054
MSO4052
MSO4034
MSO4032
MSO4024
MSO4022
MSO4014
MSO4012

- nice layout on their web site including pricing for all their scopes

Notice that on Rigol's site in China a 2072 sells for 6800 Yuan which is about $1109 USD at the current exchange rate.

$1109 x ~75% = $839 (what a 2072 sells for at "list price" in the US)

So maybe $4764 (for a 100MHz 4+16 MSO4000) in China equates to a sell price in the US of about $3600.
When you add in the VGA/LAN option on an Agilent MSOX2014A (a 100MHz 4 + 8 MSO) you get about $3400.

(Some clever product marketing manager at Rigol is training his sales team and channel partners to say "no, this model isn't really $200 more than Agilent's comparable model because we give you twice as many digital channels - so ours is a better deal.")

Looks like Rigol is saying to Agilent "We are a good competitor; we don't need to compete with you on price; we can have comparable or slightly higher prices and still win."  "And by the way, at the entry level we will take all the customers because at the upper reaches of the low end we will compete very hard on price, in addition to offering more true low end models."

(A Rigol 2072-S might wind up selling for about $1082 in the US; along side the $839 2072.)
http://translate.googleusercontent.com/translate_c?depth=1&hl=en&prev=/search%3Fq%3Drigol%2Bmso4000%26start%3D20%26sa%3DN%26rls%3Dcom.microsoft:en-us%26biw%3D1200%26bih%3D1447&rurl=translate.google.com&sl=zh-CN&u=http://cn.rigol.com/prodserv/186/&usg=ALkJrhio17krbxsiAOrlbqdCKvHGtzSJOQ
- Check out the built in 25MHz signal source with Arb.

If Agilent is making their sales numbers they might let their "buy one get one free" promotion expire, but I'm betting that the desire to make 4th quarter numbers will not only extend the sales promotion, it might result in new bundled offerings that will encourage customers with better pricing.  The only thing worse than losing sales is losing market share.  Losing market share not only erodes revenue, it can erode profitability even more.  Or maybe Agilent will stand pat and signal "detente".  Might depend on whether Agilent thinks the market size is growing, staying flat, or shrinking.  If they think it is growing sufficiently they might be content to let Rigol have their share, or not.  And where o where is Tektronix?

---
Post Script,
The pricing converted via the exchange rate and the "75% factor" is just an initial "guestimate" and is subject to further review.  For example, the 4014 on the Rigol web site in China shows a price of 23,800.  Converted to USD that is about $3880.  On Rigol's US web site a 4014 sells for $2399.  Instead of a 25% delta, the 4014 reflects a delta of about 38%, so maybe Rigol's US price on the MSO4014 could be as low as $2945.  Either way, Rigol looks to be in a position to compete on either specs or price or both.

One more pricing look-see:  The DS6104 goes for 83,000 in China.  At the current exchange rate that works out to be about $13,530.  On Rigol's US web site the DS6104 sells for $9200.  That is about a delta of 32%. 

Initial conclusion:  Different models have different US to China conversion percentages, probably due to a combination of variations in both underlying costs and competitive pricing considerations.  Of course, Rigol has to factor in the cost of shipping to overseas markets. 

For what it's worth, the DS1102E sells in the US for about 49% of the price in China; $399 vs. $815 based on Rigol's US and China web sites and based on the current exchange rate; on the other hand the DS1074B sells for $946 in China and $945 in the US.  (Maybe the site in China has a typo?) 

For whatever reasons, when it's all said and done, Rigol's prices in China appear to be generally about 25-38% higher than in the U.S.  Good for U.S. customers, challenging for competitors in the US market, and perhaps difficult for customers in China - at least for the time being.

It would appear that from both a technology and a business standpoint, Rigol has figured out how to compete very well and if they can keep winning new customers and keep customers happy with good product reliablity and good service they should be very well positioned to introduce and sell more products.  When you look at the new S models (and the 8 new MSO models) it is clear they are leveraging their ability to share platforms, extend platforms, and re-package/integrate products.  I'm sure Agilent is saying that selling into the low end is one thing but getting into the mid-market and enterprise market is another but look at what happened to the computer business and especially the PC business.  IBM moved out to higher ground, and sold their PC business (Lenovo) to a buyer in China.  And anyone who thought that computers could only be sold face to face long ago had to face the learnings of Dell, Compaq, and HP.  Test equipment looks a lot more like a bunch of products than a system or enterprise-class software that requires a face to face sales person.  Agilent did great with it's latest scopes but it might need to find a way to change the game in a more profound manner.  Meanwhile the enthusiast and solo pro market segments (and pretty much all test equipment customers) are the beneficiaries of a lot of great products coming from the ensuing competition.

echen1024:
I can tell you, as a Chinese person that came to America 20 years ago, that these things in China are not cheap. Sure, I can get 1,000 resistors for what, $0.5 USD, but a Rigol scope is considerably more expensive in China than it is here in the US. Just go to taobao.com. Computers are no different. A Lenovo ThinkPad X1 carbon retails for about $300 more than in the US. In the end, it just comes down to the target country. I feel that Rigol has mainly moved into the US market, and is trying to go higher up the spectrum, edging out Agilent and Tektronix while their at it.

grego:
Your comparison to the Agilent isn't fair - for example the MSOX2000 can't decode on the digital channels.  We don't know if the Rigol can.  We also have no clue of US availability for the new S version of the 2000 or the MSO version of the 4000.

Electro Fan:

--- Quote from: grego on July 31, 2013, 07:25:38 pm ---Your comparison to the Agilent isn't fair - for example the MSOX2000 can't decode on the digital channels.  We don't know if the Rigol can.  We also have no clue of US availability for the new S version of the 2000 or the MSO version of the 4000.

--- End quote ---

Greg, I'm not sure if comparing the two scopes is "fair" but it would seem that given their overall specs, features, and apparent pricing these models from Agilent and Rigol are going to compete with each other for the attention of many of the same buyers. 

It's interesting that the MSOX2000 can't decode on the digital channels; are you sure? I don't get why but if you say so I'll believe you.  Anyone here know if the MSOX3000 can decode on the digital channels?  How about any other makes/models of MSOs - anyone have a built-in LA that can or can't decode?

Seems like decoding on the digital channels would be a very likely (most likely?) place to decode. 

I'm betting that Agilent and Rigol will add decoding to digital channels if they haven't already.

I agree that we don't know when Rigol's scopes will show up in the U.S.  I'm betting it will be Q413 or maybe sooner.  Maybe Rigol is just trying to "freeze" the market but I think they have shown such strong engineering prowess that they can and will deliver a very impressive MSO, and I bet Rigol's progress will stimulate Agilent to respond with more great offerings.  I think we are lucky to have Agilent and Rigol doing their magic - and I think it would be great if Tektronix would introduce some new products.  EF

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